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Revolutionizing Retail Execution for FMCG: How Traxlo Empowers Sales and Marketing Managers

In the fast-paced and highly competitive FMCG/CPG industry, sales and marketing managers are constantly challenged to optimize retail execution, enhance brand visibility, and drive sales growth. With an increasing need for data-driven insights and efficient solutions, Traxlo has emerged as a game-changer, offering a comprehensive suite of products designed to address the unique challenges faced by professionals in the FMCG/CPG industry. In this blog post, we'll explore how Traxlo empowers sales and marketing managers to transform their retail execution strategies and achieve unparalleled success.

Out-of-Shelf Detection: Reducing Lost Sales and Improving Customer Satisfaction

Out-of-shelf situations can lead to lost sales and frustrated customers. Traxlo's advanced technology enables sales and marketing managers to monitor product availability in real-time, identify out-of-shelf issues, and take proactive steps to ensure products are consistently available on the shelves. This not only reduces lost sales but also enhances customer satisfaction and provides a competitive edge in the market.

On-Shelf Availability Discrepancies Tracking: Ensuring Contract Compliance and Maximizing Reach

Traxlo's solutions help sales and marketing managers track discrepancies in on-shelf availability, ensuring that contracts with retailers are properly implemented. By maintaining optimal product availability, FMCG/CPG companies can maximize their reach and strengthen brand perception among customers.

Out-of-Stock Tracking: Streamlining Inventory Management and Boosting Sales

Traxlo's advanced out-of-stock tracking capabilities enable sales and marketing managers to monitor inventory levels in stores and warehouses. This real-time insight allows them to take immediate action to replenish stock, prevent lost sales, and improve supply chain performance, ultimately boosting sales and customer satisfaction.

Basic Shelf Compliance: Enhancing Brand Perception and Retailer Negotiations

Poor shelf compliance can negatively impact brand perception and sales. Traxlo's technology empowers sales and marketing managers to monitor shelf conditions, identify non-compliance issues, and negotiate more favorable shelf space with retailers based on data-driven insights. This results in improved brand perception and increased sales opportunities.

Core Range Tracking: Maximizing Revenue Potential and Customer Satisfaction

Traxlo's core range tracking capabilities ensure that essential products are available across all locations, maximizing revenue potential and customer satisfaction. By maintaining a strong presence of top-selling products, FMCG/CPG companies can increase brand awareness and recognition, leading to higher sales and improved profitability.

Promo Stand Implementation Tracking: Protecting Marketing Investments and Enhancing Retail Partnerships

Traxlo's solutions enable sales and marketing managers to track the implementation of promotional placements in stores, ensuring that their marketing investments are executed as planned. This investment assurance strengthens retail partnerships and allows FMCG/CPG companies to address potential issues quickly and efficiently.

Grocery store view from above

Traxlo's innovative technology and comprehensive suite of solutions provide sales and marketing managers in the FMCG/CPG industry with the tools they need to optimize retail execution, improve brand visibility, and drive sales growth. By leveraging Traxlo's data-driven insights and advanced capabilities, FMCG/CPG professionals can transform their retail execution strategies and achieve unparalleled success in today's competitive marketplace.

Discover the power of Traxlo and elevate your retail execution strategy today.


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