On Stage at REWE digital x IKI

We were proud to see Paul Vezelis, CEO of Traxlo, take the stage at the REWE digital x IKI event, joining a panel discussion with leaders from IKI, foodforecast, and REWE digital.

The discussion focused on two of retail’s most pressing challenges today: personnel productivity and supply chain optimisation. As labour shortages intensify and operational complexity grows, the panel explored how technology, data, and new workforce models can help retailers maintain continuity and efficiency.

Traxlo’s perspective centred on the evolution from purely physical labour to algorithm-driven execution. By routing verified, trained workers to the right tasks at the right time, Traxlo’s labour infrastructure bridges today’s operational needs while laying the groundwork for tomorrow - where AI-optimised automation and robotics will play a larger role.

The key takeaway from the discussion was clear: pay-per-task models are no longer just about efficiency.